What's the Big Idea?

There are many ways to tell when you have a big idea.

First, it gets people talking. A big idea generates conversation because many people can interpret it in many different ways.

Second, a big idea has forward momentum. Even if it starts slow, a big idea doesn't stop. It only gains speed.

Third, it has naysayers. That's because a big idea usually changes a dynamic or replaces another idea.

Also, a big idea can be both complex and simple at the same time. It can be far-reaching and multi-faceted and technically difficult, but still boiled down to a simple truth.

AT&T U-verse is a big idea.

U-verse is such a big idea, in fact — with so many topics, impacts, sides, debates, challenges and trends — sometimes it's hard to see the forest through the trees. Our goal with this site is to help put U-verse into context.

This site, maintained by AT&T Corporate Communications, will offer commentary on AT&T U-verse news that goes beyond what we're often able to cover in an official press release. It's designed as another resource for media and analysts to learn more about AT&T's broader vision for U-verse. We've started with a URL that captures a simple truth of AT&T's big idea: CoolerThanCable.com.

CoolerThanCable.com will point out news stories and offer other commentary related to AT&T U-verse. We'll attempt to add perspective on the here and now of U-verse (the trees) and, importantly, call attention to what U-verse really means for the future of the company, industry, competition, technology and consumers (the forest).

We hope you find CoolerThanCable.com to be a valuable resource for learning more about AT&T U-verse. Welcome.